When a BEE deal is not a BEE deal

Medium sized logistics and transport group, Concargo Global Logistics and Concargo Distribution has announced an interesting link up with veteran black business executive Nathi Chonco.

The arrangement which sees Chonco come into Concargo as a shareholder partner looks like a BEE deal that is actually not a BEE deal. It is important to note that the press release of this arrangement did not at all use the theme BEE in its narration.

The Chonco link up is styled in normal business arrangement terms and actually shows a bias towards Chonco’s business acumen and his apparent promise to jumpstart Concargo. It is our view at ujuh.co.za that this is actually a BEE deal of a different kind, perhaps part of a newish wave  that seeks to extricate itself  from the problematized early phase of BEE.

The Concargo statement said the company has recently named Chonco as a shareholder partner. Chonco will manage the growth of the business with Concargo Founder and Managing Director David Kruyer.

“As a supply chain and logistics industry veteran, Chonco brings his financial and transport industry expertise to his role as a Director of Concargo Group. This will help Concargo through its high growth period and help expand its role in the industry”.

Kruyer said “Nathi (Chonco) has outstanding credentials and is a great fit for this important position. As a medium size company, we recognised that we needed someone like Nathi to grow our corporate and offshore business. His corporate, financial and leadership experience as well as his expertise in the transport and financial industries will serve us well”.

Chonco’s credentials in business are unquestionable. He is largely known for his role at Metropolitan, a BEE styled insurance giant. He served Metropolitan in the early 2000’s as Group Executive: Group Empowerment & Development. The Concargo statement tagged him as the man who led the team that formulated the empowerment strategy and initiative which resulted in Metropolitan Group partnering with Kagiso Trust Investments as the BEE partner.

Chonco has also served Executive Director of HR at Maskew Miller Longman and Sales Advisor (Neighbouring States) BP South Africa. He currently serves on the boards of Vunani Fund Managers and Total Client Services.

“I am thrilled to be joining up with the Concargo team,” said Chonco. I am committed to their mission of providing solutions and quality added-value services. I look forward to leading the company through this exciting growth period and into the future.”

Concargo was founded in 1987 by Cape Town businessman David Kruyer and has grown in leaps and bounds to become a well recognized brand. Its markets include abnormal load haulage, national and over-border Africa road haulage, supply of mobile cranes, warehousing solutions and mission-critical logistics.



  • To the editor in chief, thank you for your perception and for your descriptive viewpoint on the way we have announced our partnership with Mr. Chonco. One correction, the omission of BEE was not because of any historical complications or critique of the concept and its alleged inherent flaws. It is in my humble opinion, and not by consensus, that I do not feel compelled to place emphases on race or exaggerate the misconception of benefits and perceived rewards associated with BEE, rather on the man and person who we have built a friendship with and choose to partner with. In the service business, and at the end of the day, people will continue to do business with people they like albeit that the focus since the onset of the recession is on price, service is not negotiable. A new wave……I would say so, they don’t stop rolling in.

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