South Africans in Brazil for business

A group of South African businesses has descended into Brazil to scour opportunities in the growing South American country.

They are part of a South African delegation comprising of twenty-five businesses plus the Department of Trade and Industry (DTI) who are participating in the fourth Investment and Trade Initiative (ITI) taking place in Sao Paulo and Belo Horizonte.

The DTI said the aim of the ITI Brazil is to increase exports of value-added products from South Africa to Brazil, by means of showcasing South African companies’ diverse range of capabilities to produce world class products and services.

The business delegation will participate in a series of seminars, business- to-business meetings and site visits to various companies operating in the mining and capital equipment; automotive components; aerospace, defence, safety and security; and agro-processing sectors.

The programme for the ITI, which is led by the Deputy Director-General for Trade and Investment at the Department of Trade and Industry (the dti), Ms Pumla Ncapayi, includes interaction with the South African companies operating in Brazil, various Brazilian investment agencies and government officials.

The Executive Director of Horne Group, Ms. Annelea Blignaut, who is part of the delegation, says her company, which is based in Johannesburg and is involved in mining, will make use of the opportunity presented by the ITI to explore possible partnerships and business networks with Brazilian businesspeople.

“We are looking for ways to enter into the Brazilian mining sector with our products and services by partnering with an established mining company or an agent who will be willing to assists us with marketing our products and also introducing us to other role players in the industry,” says Blignaut.

Pretoria based Dion Barnard, whose company Natcom Electronics, is operating in the safety and security services, says his mission in South America is mainly focusing on gathering data for specific services that they want to offer in the Brazilian market.

“Our research will focus on prospects and opportunities for our services in the Brazilian market and also partnering with an agent that can assist facilitate more contacts with potential partners. We have participated in other pavilions organised by the dti before and had great success in the Middle East. We are hoping to achieve the same results in Brazil,” says Barnard.

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