Shoprite Checkers unveiled this week an application for mobile gadgets which might grow to replace paper coupons.
The group said the initiative called EeziCoupons enables consumers to get instant shopping discounts on their cell phones which can be redeemed at Shoprite and Checkers stores.
It said EeziCoupons, are set to revolutionise outdated paper coupons.
Consumers simply need to view coupons on their cellphones, purchase those products in store and enter their one unique code, called a WiCode at the till’s pin pad in the store.
The total discount will then automatically be taken off their total shopping amount and they will see their savings at the bottom of their till slips.
Whitey Basson, CEO of the Group, said digital technology – in particular smartphones – has made consumers even more powerful. “It offers consumers a multitude of choice, information, and access to bargains. It is also a new and more affordable channel for entertainment and retailers must keep pace”.
“Affordable smart phones and tablets brings a new era of mass personalisation which means retailers need to think and act in a multichannel way. We can’t just deliver what consumers want today, but we have to anticipate how to meet their needs tomorrow,” he said.
This initiative allows Shoprite and Checkers to consolidate their customer data on shopping preferences into a single data repository. It allows the group to communicate targeted relevant offerings based on consumers’ preferences without the significant start up and incentive costs of a loyalty card.
Eezi Coupons are available on a number of other Shoprite and Checkers’ digital channels including USSD, mobi sites, websites, Facebook and a Checkers smart phone app for iPhone and Blackberry users. The app also provides helpful tools that make it easier to shop and save, such as latest deals, how to find your nearest stores, store hours and a shopping list for extra convenience. With the application, Checkers also becomes the first supermarket to launch a smart phone application in South Africa.
The EeziCoupons are made possible through the integration of the WiCode platform, a product of WiGroup at the supermarkets’ point of sale. The technology also enables future applications such as the enablement of mobile money transfers and mobile payments at the till points.