The crisis sparked by the mass resignation of South African Airways (SAA) board members last week underlines the importance of effective succession planning which is even more critical for small enterprises, says Valerie Hayter, MD of strategic investment company Lireas.
Hayter says succession planning is one of the biggest risks facing entrepreneurs and other investors in small businesses. Failure to address succession planning at an early stage in the development of the business can have dire consequences later on – not just for the business owners, but all stakeholders, including employees.
In a statement Hayter says in assessing the ideal successor, the small business owner should bear in mind that the attributes of the person who started the business may be quite different to the person who can take it to the next level.
“Continuing the business successfully may need a person with different qualities and skills from the original founder. Depending on how big the business has grown, a more ‘corporate’ approach as opposed to an entrepreneurial mind set may now be required. Identifying the right person for this job isn’t easy, especially if the owner-manager started the company. Relinquishing control and responsibility for their ‘baby’ is a real challenge, albeit that the owner manager has already made the decision to exit.”
She says the owner-manager also risks not being paid out the full value of their shares if an appropriate succession plan hasn’t been put into action. “In extreme cases where no succession has been put in place, the business may not be worth anything. The extent to which succession has been considered and is already in place plays a large role in determining the fair value of the company, as an incoming shareholder would not necessarily pay full value for their shares unless the immediate future of the business was properly secured.”
“Establishing a time horizon to exit the business is the first step in creating a succession plan. Once this is done, the owner-manager can then identify a person within or external to the business who can be groomed to take over. An alternative solution to succession planning may also be to merge two companies together. Provided there is a cultural fit between two organisations, a merger could provide the exiting owner-manager with multiple succession alternatives.”
However says Hayter a cultural fit is absolutely essential. “Choosing a successor for the business is just like choosing the right person for any job, but here the stakes are usually higher, as the company’s continued success may also depend on choosing the right person. The path of least risk may be to groom someone to take over, rather than selecting a relatively unknown person externally.”
“Succession planning is never an easy subject to discuss between business partners and it requires a fair degree of business maturity. The sooner this discussion takes place – and is actioned – the better it is for the business and all its stakeholders, including shareholders,” she concludes.