RE:CM links 10th anniversary to wine competition

Like wines, investments yield better returns when given enough time to mature. This is the message coming out of 10th anniversary of asset management company RE:CM.

The company has come up with a creative initiative to celebrate its 10th anniversary by linking it to a wine competition.

The company announced the launch of the inaugural RE:CM 10 Year Old Wine Awards to commemorate the firm’s 10-year anniversary in 2013, as well as recognise and award wines which have demonstrated outstanding age-worthiness.

“While the vast majority of wines in the world are made to be enjoyed young, some are intended to be age-worthy but unfortunately get consumed years before they reach their peak. Such wines would benefit immensely from some patience before the cork is pulled,” says RE:CM executive chairman Piet Viljoen.

“Similarly, to get the full benefit of a value-based philosophy, proven to produce the best real returns over time with protection against capital loss, patience is demanded.” says Viljoen. “Even if you are correct about what a business is fundamentally worth, it generally takes time for the rest of the market to come around. After all, it was probably cheap when you bought it because it was out of favour.”

According to at RE:CM, the link is more than coincidental. Vijoen says that both value investing and wine-making require discipline and patience to deliver the best results.

To enter, wine producers are requested to submit their 2003 vintages for the 2013 RE:CM 10 Year Old Wine Awards, which will be judged by a three-person panel consisting of chairman, Christian Eedes, respected wine writer and critic, and judges Jörg Pfützner, internationally trained and certified sommelier, and Nkulu Mkhwanazi, wine educator and entrepreneur.

The panel tasting will be conducted blind to avoid bias and each wine will be judged independently. The commonly-used 5 Star/20-point scoring system will be used to determine a rating for each wine and ratings will be awarded on the basis of discussion, involving re-tasting were necessary, with a view of reaching a consensus. All tasting procedures and results will further be audited by chartered accountants, PKF International Limited.

Three winners, of equal standing, will be announced at an awards dinner at The Greenhouse Restaurant, Cellars-Hohenort Hotel in Constantia, Cape Town, on Thursday, 14th March 2013, where acclaimed chef, Peter Tempelhoff, will pair the winning wines with specifically designed dishes for RE:CM’s clients since the firm’s inception in 2003.

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