Porsche wants you. Are you up for it?

Sports car maker, Porsche, is looking for people to sell their cars in the sub Saharan Africa region.

The Stuttgart based business released a curious statement yesterday saying it is planning to expand its presence across the Middle East and Africa regions, with a particular focus on sub-Saharan Africa.

Porsche has a fair representation in the South African market through three dealerships in Johannesburg (Paulshof), Durban (Umhlanga) and Cape Town with total country annual sales approaching the 2000 mark. The representation which dates back to 1955 has seen phenomenal sales growth over the past few years. The big general question will be: Is South Africa positioned as a gateway to the north? The even bigger question for us is: Do we have black investors in the country who can go into this?

Porsche, a subsidiary of global auto giant Volkswagen (VW), is inviting investors who can partner with it in its plan to tackle the African dream. The plan must be seen against the Africa rising theme and on the backdrop of the financial struggles visiting Europe. Many more people are thinking that Africa is the future.

Porsche Middle East and Africa FZE MD Christer Ekberg said “Porsche is looking for investors that are as passionate about the brand as we are, and with the local market expertise to help us deliver an unparalleled experience and unrivaled service to customers.”

Ekberg said this initiative forms part of the company’s 2018 growth target. The company aims to boost sales to about 200 000 (two hundred thousand) vehicles by 2018. The 2012 Porsche sales clocked 141 075.

The company said “Potential investors are invited to express their interest in becoming a Porsche importer in the above mentioned region by completing an online application.”

The selection process continues after the pre-selection screening, with interviews and visits to proposed building sites. As well as identifying dealerships with the ability to meet Porsche’s exacting sales and customer service standards, Porsche Middle East and Africa will support future business partners in a healthy investment structure with a view to creating a sustainable and mutually beneficial partnership.”

The company added that it was to establish facilities in currently untapped markets, following the creation of a new Network Development department.

The company also cited a successful finish of the third quarter of 2013. During this quarter Porsche Middle East and Africa deliveries increased 38% when compared to the same period in 2012.


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