Now, Cell C aims to steal higher end of the market

Cell C announced yesterday a new contract package, Straight Up Infinity, aimed at claiming a large stake from the higher end of the mobile phone market.

The new Straight Up Infinity goes for R999 per month on a 24-month contract and offers any cell phone of choice within Cell C’s stock, 3GB data per month, infinite Cell C to Cell C calls and all other local calls at 99c per minute.

This can be seen as another challenge by Cell C to steal market share from the prevailing giants Vodacom and MTN. Cell C has in the past few months triggered a mini price war following a promise by its new CEO Alan Knott-Craig to give ti two giants a good run for their money.

“We have taken a hard look at what our contract customers have been asking for, and we have created this product to fit into their lifestyles,” says Cell C Chief Commercial Officer, Jose Dos Santos.

Customers have been asking for a deal that will allow them to choose their preferred smartphone at a great price. With Straight Up Infinity, Cell C contract customers will now have the choice of any of the available smartphones that Cell C has on offer, from the iPhone 5, or BlackBerry Q10 to the Samsung Galaxy S4 and anything in between.

“With the boom in smartphones, customers have been asking for a product that meets their fast-growing data requirements. Cell C has made the unprecedented move to include a large volume of data – that is usually associated with pure data contracts – with the Straight Up Infinity package creating a “smartphone package,” says Dos Santos.

Customers that purchase the Straight Up Infinity package will now have access to 3GB of data per month. The out of bundle rate will be 15c per MB, so customers will not be hit with bill shock should they go out of bundle.

The Straight Up Infinity package will also 99c international calling rates to 54 countries will also apply to this package with no opt-in required.

All of Cell C’s value-added services can be bolted onto this package.

“Cell C contract customers have been asking us for a little something extra and we think the new Infinity package delivers on that. With Cell C’s 99c call rate, you talk for 100 minutes to other networks and simply add on R99. Compare this deal to any deal out there and you’ll realise that our Unreal Deal is Real.” says Dos Santos.

Cell C’s Straight Up Infinity will be available to customers from 1 June 2013 at Cell C stores.

NEW TARIFF PLAN

STRAIGHT UP INFINITY

SIM & CONNECTION FEE (ONCE OFF)

R114

MONTHLY SUBSCRIPTION

R999

INCLUDED MINUTES (ON-NET ONLY)

Infinite

INCLUDED DATA

3072 MB (3GB)

HANDSET

Any phone currently available from Cell C*

GUARANTEED BEST FLAT RATE CALLS TO OTHER NETWORKS

R0.99

 

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