Nissan named in top five green brands

Nissan has been named one of the world’s greenest brands for 2013 in Interbrand’s third annual Best Global Green Brands report. Ranked fifth place overall out of 50 brands that were selected, and moving up 16 positions from its 2012 showing, Nissan was named the “top riser” in this year’s report, which was released last week by the brand consultant.

Ranking is based on a company’s environmental practices and customers’ perceptions. Reaching the top 10 in only its second year of being chosen for the Interbrand top green brands roster, Nissan rapidly improved on last year’s 21st place result.

A leader in zero emissions mobility with the Nissan LEAF 100% electric vehicle (EV), Nissan was cited in this year’s report for the LEAF’s positive effect on perceptions of the brand, and an array of eco-friendly actions such as plans to cut vehicle weight by 15 percent starting in 2017, and Nissan’s collaboration with Daimler and Ford for the development of fuel-cell cars to be launched by 2017.

Nissan SA managing director Mike Whitfield is elated. “The Global Green Brands’ recognition is another boost forNissan SA’s plans to launch its flagship EV in South Africa in spring this year,” he said. “The award-winningNissan LEAF is the world’s first affordable, mass market, fully electric vehicle that has already been rolled out in Japan, the USA and Europe.”

In the lead-up to the South African rollout, Nissan SA has formed groundbreaking partnerships with the Department of Environmental Affairs (DEA) and with Eskom. Both programmes involve testing the LEAF while Eskom’s planned research also includes evaluating usage patterns and charging characteristics of the cars in order to design grid solutions and tariffs for e-mobility.

The landmark partnership with the DEA stems from the 2011 United Nations Framework Convention on Climate Change (UNFCCC) in Durban – officially referred to as the Conference of the Parties or COP 17 – where efforts to address global warming saw the establishment of a treaty to limit carbon emissions.

Designed with the environment in mind, nearly all the LEAF’s components can be recycled after use, which has the positive spin-off of opening up skills development and job possibilities in the local market.

One of the key pillars of Nissan’s corporate and environmental strategies is to maintain its current leadership in electric vehicles. With over 65,000 100% electric Nissan LEAFs sold globally as of May 2013, it is the best-selling EV in history.

Nissan’s rating as the fifth Global Green Brand reinforces its commitment to its sales target of 500,000 units across 70 markets by 2016.

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