Mojo MotherRussia: The Dream Team

South African medium sized agencies, 76 MotherRussia and Morrisjones,  announced a merger last week promising a wider base of talent (See link below for the main story). Here follows the profile of executives pillaring the merged entity called Mojo MotherRussia. The profiles were taken from a statement submitted by the companies and edited for style by ujuh

Thando Dingaan: Managing Director

He was introduced to the world of advertising through his appointment as MetropolitanRepublic’s founding Managing Director in 2007. Thando and his team went on to win the prized Ad Review Newcomer Ad Agency in 2007 and Campaign of the Year for MTN; while being a nominee for AdFocus Agency Leader of the year.

Thando was a founding director of Hotel de Ville Production Suites (now Embassy Productions), where he played a major role in helping this start-up become a recognised player in the industry in less than 2 years, boasting a client base including The Jupiter Drawing Room (Edcon), MetropolitanRepublic (MTN, Wimpy and FNB), Euro RSCG (Reckitt Benckiser), as well as corporate clients like Stanlib, Nedbank, Massmart and the SABC.

Festus Masekwameng was introduced to advertising in 1999 after discovering the AAA school while serving as a DJ for the Wits University student radio station. He was studying civil engineering at the time. In 2002, he was appointed by TBWA Hunt Lascaris as a junior copywriter. During his tenure at TBWA, Festus worked on clients such as Tiger Brands, Nandos, Standard Bank, SABC, Sasol, Liberty Life, Nissan, MTN, AIDS, National Brands, Khomanani, Motorola, IMC and IEC.

His first advertising award was at the AAA School of Advertising for Best Student Portfolio in 2001. He then went on to bag student silver Loeries in 2002 for the “Alcoholics Anonymous” and “Arrive Alive” print campaigns. Bronze, silver and gold Loeries followed in 2003 for various SABC radio campaigns. He has also netted international awards Clio, One Show, Cannes finalists and three D&Ad entries. In 2004 he was part of the team which received Loerie Golds and Grand Prix for the controversial SABC1 Ya Mampela relaunch TV ad “PF Jones”.

Other accolades since then include Creative Circle TV ad of the year 2005/6, silver and Loerie Gold for the SABC TV licence campaign, creative circle ads of the month, gold and silver Loeries for Sasol’s rugby ad “Two Villages”; silver Loerie and Pendoring for Best Homegrown category for Sasol’s “Soweto All Stars” TV ad.

Festus has served as Executive Member of the Creative Circle since 2005, has completed two years as Director and Creative Director at McCann Erickson and in 2008 won the Financial Mail’s industry New Broom award at the annual Adfocus Awards. Festus was Chairperson of the Loeries in 2010 and continues to serve on the Loerie Awards Committee and Creative Circle Exco.

As a much sought-after judge in the industry, he has sat on jury panels for the Financial Mail’s AdFocus Awards, Finweek’s AdReview Awards, The Pendoring Awards, Loeries, Vuka Awards and recently the Lagos Advertising and Ideas Festival. Festus has also judged the ACA APEX Awards for the past 2 years and he is once again part of the judging panel in 2013. He recently completed a Communications Science degree at Unisa.

Melusi Tshabalala is a creative director/copywriter with 15 years’ experience in advertising. He has worked on some of the continent’s biggest brands, at some of the country’s largest agencies, namely Y&R and Leo Burnett. His work has received accolades not only in South Africa but internationally. He received his first award in 2001, and his latest in 2012.

Melusi has served on the Loerie Awards Committee, the Creative Circle Executive Committee and has judged the Loerie Awards on several occasions. Melusi has worked on brands such as MTN, Coca-Cola South Africa (Coca-Cola and Fanta), Mercedes-Benz, SAB Miller, Metropolitan Holdings, Liberty Life, Clover-Danone, African Banking Corporation, Celtel, The African National Congress and The Soul City Institute.

Kholiwe Sinuma is a seasoned communications creative, with a graphic design specialisation. Over the past decade in communications, he was worked on some of SA’s blue chip brands including SABC, Vodacom, First National Bank, DTI, Powerade, Power Play, Metropolitan Life and Standard Bank.

Kholiwe has worked for a variety of other SA communications giants including TBWA, Lowe Bull as Head of below-the-line and The Jupiter Drawing Room as Activations Creative Director. He was part of the team that worked on the now Iconic FNB Soweto Cooling Towers, launched the Vodacom 4u brand and was the primary creative on The Standard Bank Joy of Jazz campaign.

History of Morrisjones

Morrisjones is an independent, mid-sized, full-service Allvertising agency based in Johannesburg. Founded by Nina Morris and Angel Jones, Morrisjones first opened its doors as M&C Saatchi South Africa in January 2001. After 18 months the two founders bought out the Saatchi brothers giving birth to MorrisJones. Founding Member of EO (Entrepreneurs Organisation SA), Member of TAAN (Transworld Advertising Agency Network), Board Member of the ACA (Association for Communication and Advertising), Member of Creative Circle and Board Member of The Loerie Awards.

Morrisjones were the youngest winners of the Finance Week Emerging Agency of the Year award in 2001 and continued to win many awards including Finance Week Small Agency of the Year for two years running, many Apex awards and finalists in the Ernst & Young World Entrepreneur Awards emerging category.

Morrisjones are the creators of the kulula.com brand; the Wimpy “I love it when you talk foreign” campaign; the Debonairs Pizza “What the Frikadel” campaign and the Southern Sun “United we shall stand” Bafana Bafana world cup parade and the latest viral hit for RubyBox “Come to Me”.

https://www.ujuh.co.za/news/mojo-motherrussia-a-promise-to-shake-advertising-industry/

news@ujuh.co.za

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