How to choose a franchise investment

When you choose to purchase a franchise, you are buying into a reputable concept that has a successful track record. Statistics show that franchisees have an 80% success rate in their first few years of business, compared to a 70 – 80% failure rate experienced amongst those who start independent businesses. Christo Calitz, CEO of Taste Holdings Food Division, explains why buying into an established franchise is the best move an entrepreneur can make.

With a number of restaurant franchise opportunities available, investing in this sector is a great way for an entrepreneur to own their own business. While there are a variety of choices for you to choose from, before you select a franchise, make sure that you know what you want from the brand.

Once you have decided that you want to become part of a franchise family, you need to ask yourself what type offranchise you want to get involved in. In order to answer this question, you will need to calculate the hours you want to spend in store, the type of work you enjoy and whether you want to work directly with customers or prefer to remain behind closed doors.

I suggest making a list of the top franchises that you are aware of, based on their reputation in the market, their track record of proven performance as well as feedback from past and current franchisees. The franchisor should also have a comprehensive manual of operations to help you run the business according to tested principles, while also giving you enough flexibility to help you adapt to specific environments.

As one of South Africa’s top performing franchise options, Maxi’s restaurants have been assisting entrepreneurs to realise their franchising dreams since 2005. With 65 outlets nationwide, this family focused restaurant serves a wide range of tasty and hearty meals, along with a friendly and welcoming atmosphere.

Maxi’s offers great value for prospective franchise buyers, as your once off payment covers all the research that goes into finding the perfect site, pays for all your building and start-up costs and even covers your marketing fees. Maxi’s offers two store options, the restaurant or an express take-away store.

Aside from providing each store with their own Franchise Consultant, the brand also assists with all the training required for your employees. Training comprises of modules for management, kitchen and front-of-house staff, where your team is taught all that they need to know about customer service and exceeding expectations. TheFranchise Consultants also often conduct store visits to perform on site evaluations and on the job training, so that the Maxi’s high standard is always adhered to by franchisees.

Purchasing and owning your own restaurant is probably one of the most important decisions that you will make, and also one of the most rewarding when you make a success of it. The market is competitive and it takes a special kind of person to reach the highest levels of success in any franchise.

As with any life-changing event, you’ll be bursting with anticipation mixed with a little bit of apprehension, excitement and fear – any or all of those are expected. But if you’ve done your research into the best option available to you, you will be fully equipped and ready to make the most out of your entrepreneurial goals.

For more on Maxi’s please visit their website on

Leave a Reply

Your email address will not be published. Required fields are marked *