South Africa’s retailing giant Checkers is promising to slash prices on selected everyday products for the 2015 Black Friday in what is turning out to be a marketing coup for the Shoprite group retailer.
This is the second Black Friday occasion for Checkers after the retailer introduced the American concept in 2014. Checkers is also teaming up with Uber to add spice into its Black Friday offering.
In a statement released yesterday Checkers said Black Friday, the world’s biggest sales promotion, will be back at Checkers this Friday, 27 November.
Checkers was the first food retailer to bring Black Friday to South African shores in 2014, and this year has also teamed up with Uber to offer selected customers a free, seamless journey to and from their supermarkets on the day.
Checkers said it has cut prices by up to 50% on selected food, liquor and household items. Consumers can, for example, expect to save 50% on items such as a 3kg pack of Omo washing powder or a Dolce Gusto coffee machine.
“In 2014 we served more than 1 million customers on Black Friday. This year we have even more deals on offer, on everyday products that were carefully selected with our customers’ shopping needs in mind,” commented Neil Schreuder, Marketing Director for Shoprite Checkers.
Checkers together with Uber will offer customers a free trip to and from their supermarket on Friday 27 November. The first 1 000 new users to sign up with Uber using the promo code CHECKERSBLACKFRIDAY will qualify for a free return trip to any Checkers store (up to R100 each way).
Black Friday is the Friday after Thanksgiving Thursday in America when retailers break with massively discounted merchandise. The term is historically known in the American retail industry as the day on which business began to turn a profit (in the ‘black’) after having operated at a loss (in the ‘red’) since January. Black Friday is also regarded as the official start of the Christmas shopping season.
Checkers said it will extend trading hours for Black Friday as follows:
- Western Cape: 07:00 – 22:00
- Eastern Cape & KwaZulu Natal: 08:00 – 22:00
- Northern Cape & Free State: 08:00 – 20:00
- Gauteng: 07:00 – 20:00 (until 21:00 at selected Checkers Hyper stores)
The group with 200 stores across the country said Black Friday is expected to be another record sales day.
Update: Checkers released today the list of items with slashed prices which can be accessed from here: checkers.co.za