A new R3.5bn Mall to shake Gauteng retail market

Waterfall, the largest property development ever in South Africa, is to be anchored by a R3.5bn shopping centre called Mall of Africa in a move that is set to shake retailing trends around the richest locality in the African continent, the Gauteng Province.

Atterbury, the developers of the ambitious Waterfall, announced yesterday that earthworks on the 120 000sqm shopping centre were already underway and trading is due to commence in the first half of 2016. The super regional shopping centre is positioned as South Africa’s largest single-phase shopping centre development to date. Its peers have become super regional shopping centres through phased developments that happen over many years. The Mall of Africa is remarkable as a R3.5bn investment in a single strike.

The development represent a super expression of confidence on the direction of the South African economy and in particular the health of its middle class. That confidence is shared by the largest property development bank in the country,  Nedbank Corporate Property Finance, which is funding the development.

Nedbank Corporate Property Finance executive Ken Reynolds described the funding deal as coming out of  a relationship of mutual trust and a shared vision of the potential that South Africa’s commercial, industrial and retail property developments have, which significantly contributes to the economic and social development of the country as a whole.

Mall of Africa will come to claim a spot within the premium retail property league. It is a league currently made of developments like Sandton City in Sandton, Menlyn Park in Pretoria, Northgate in Durban and Canal Walk in Cape Town. In Gauteng, it does not come to join the league in peace but to do battle of what can be described as a generally over traded market.

Mall of Africa is stationed in between the recently revamped Sandton City and Menlyn Park and in a way contributes towards integration of the Pretoria to Johannesburg corridor. In between there are lots of sizeable retail developments. But then perhaps a micro view of the Waterfall location and future potential makes for a viable retail feature.

The Atterbury announcement said Mall of Africa will be located at the heart of the ambitious Waterfall, a city superbly situated between Johannesburg and Pretoria.

Atterbury Property Developments MD James Ehlers said a mall of this scope suits the large, growing community living and working in and around Waterfall.  “An estimated 6.7 million people already live within an hour’s drive from the mall, of which 4.9 million people are within half-an-hour’s drive. This number will increase as the Waterfall precinct develops”. He said most of this market comprises economically influential consumers – largely from the LSM 7 to 10 brackets. This puts Mall of Africa on the doorstep of many of South Africa top earners, executives, professionals and young entrepreneurs. Besides local shoppers, Ehlers notes the vibrant mall will also entice visitors to the city from South Africa, Africa and further afield.

Ehlers added that “Developing a mall in the heart of the fastest growing urban node in Africa created the prospect for an exciting modern landmark. Mall of Africa’s sheer scale, distinctive design, exceptional location and top-notch retail mix puts it at the forefront of retail developments”.

The developer added that with the first free-flow intersection of its size in Africa at the nearby Allandale Road exit from the N1 Highway, getting to Mall of Africa is easy. Massive road upgrades also ensure easy access. Besides road transport, it is minutes away from the Gautrain Midrand Station and enjoys superb proximity to OR Tambo International Airport, Midrand’s Grand Central Airport and Lanseria International Airport.

Internal view: Artist impression of Mall of Africa, a R3.5bn development in Waterfall, north of Johannesburg

Internal view: Artist impression of Mall of Africa, a R3.5bn development in Waterfall, north of Johannesburg

The developers emphasized that the two-level mall forms the hub of Waterfall Business Estate, a staggering 1,6 million square metre large mixed-use commercial development undertaken by Atterbury, and the most ambitious commercial development yet undertaken in southern Africa.

The developer added that the highlight of Atterbury’s development is the exciting 800 000sqm mixed-use Waterfall City at the heart of Waterfall and, at its nucleus, is the Mall of Africa. The mall holds prime position in the tailor-made 330ha new city that embraces integrated living in its fullest live-work-shop-eat-play scope, with retail, offices, homes, hotels, a hospital, light industry and the all-important lifestyle and leisure components.

“Mall of Africa will be a visual, social and economic anchor within Waterfall City,” said Ehlers.

He said over 300 shops, with seven anchor tenants and a carefully considered retail mix, will create a unique retail experience at Mall of Africa. It will provide a well-balanced variety of local and international brands, services, speciality shopping, entertainment and eateries. Flagship stores for all major South African retailers will be part of its attraction.

Cobus van Heerden, retail director at Atterbury Property Developments, international retailers are targeted, many of whom are not yet represented in South Africa. These range from luxury brands to the more mainstream. The response from them has been phenomenal and this will further differentiate this mall from current South African malls.

“Besides striking dimensions and a wide array of retail, Mall of Africa’s bespoke amenities set it apart,” says Ehlers. The centre will feature valet parking, VIP lounge, spa, baby nursery and children’s park and play area.

news@ujuh.co.za

  • i would like to enquire about opening up a nail bar, in the mall once opened. please could you refer me to the correct person.

    thank you

  • Estelle Swanepoel

    Please let me know who to contact with regards to retail space and when

  • please advice me as who to contact regarding retail.

  • Please advise on the electrical engineers

  • Hi

    Please can you advise contact details for rentals of the shops in the mall.

    Thanx
    Raadia

  • I would like to open a franchise in the centre. Could you please refer me to the correct person, thanks

  • Please advise and supply the details for the correct contact to rent retail space .

  • IF ANY COMPANY NEEDS SIGNAGE PLEASE CONTACT US AT THE ABOVE EMAIL ADDRESS FOR A QUOTE

  • IF ACCESS EQUIPMENT IS REQUIRED, PLEASE CONTACT US AT THE ABOVE EMAIL ADDRESS OR YOU CAN CALL US ON:

    TEL: 012 803 5300 OR 076 012 8963

    Kind regards
    Mandy

  • Hi,

    I am interested in opening a franchise and wedding shop in the centre. Could you please refer me to someone I can contact, to get more details etc.

    Many thanks
    Nthabiseng

  • Hi,

    I am interested in opening a franchise and wedding shop in the centre. Could you please refer me to someone I can contact, to get more details etc.

    Many thanks
    Nthabiseng

  • Good day

    Could you please sent me contact details re: retail shops to let in mall.

    Kind Regards
    Marika Fleischman
    0824667399

    1. The developers of the Mall can be found here: http://www.atterbury.co.za/atterbury-property-holdings/new-developments/Waterfall-Business-Park. They will direct you to the people handling leasing of space.

  • Please please tell me there will be a movie theatre in there… tired of driving kids miles away to go to the movies

  • For customised waste management services including recycling initiatives and waste to energy solutions please contact me on 011 827 9820 or 082 926 2639

  • Good day

    Access Control Technologies (ACTEK) is a specialist electronic engineering company, specialising in the manufacturing and supplying of a variety of Parking Equipment and Access Control solutions.

    Tel:078 526 5986 / 012 653 4204.

  • Hi there
    Who is doing the glass and aluminium for the mall?
    And how can i get in contact to tender for upcoming mall developments to supply glass for stores.
    thanks
    Arusha Singh

  • For waste management and recycling solutions contact melusi Maine 0787112125 don’t waste services

  • Hi I want to open cellfone franchise in this mall I want shop about 50sqm please let me know when is ready thanks.

  • We offer full turn key shopfitting, manufacting, installing of any store. If anyone requires a quotation, please e-mail the above person.

  • We are a professional company specialising in the sales,installation and rental of cutting edge audio and lighting equipment. Matrix Sound offers sound design and consulting for Corporate and Promotional Events, Theatre and Concerts. We also provide technical support and technical direction on request. As importers of a range of quality audio products, Matrix Sound has sold systems to a number of companies in South Africa and has also been contracted to supply and install sound and lighting systems in numerous venues across the country.

  • How do i contact your marketing department?

  • Please advise as to who can I communicate with I want my cleaning service company to be contracted in the centre . We are a new cleaning coming and our rates are very low. Please contact me on 0783168479 or 0730891425.

    Regards
    Divine Cleaning Services

  • Young entrepreneur who has ideas now in possession of a stand at Tweefontein KwaMhlanga area opposite new police station big area planning to build wholesale with grocery shop,hardware, liquor its a viable place hopping to develop to a higher level with a viable filling station.

  • Good day, Smart Sewing & Skills Training offer professional sewing skills and manufacturing of apparel, such as couture, wedding and tailored garments as part of Proudly South Africa products. Please advise who we can contact to offer our service to renown designers of exclusive outfits that the mall will be offering to consumers. We also offer sewing skills training to workforce of designers that is ready to bring their own creativity to life from Technical Drawing as part of CMT cut-make-and-trim service.

    Please contact: Raushana via website or 0785659281

    Thank you

  • Antoinette Mogale

    I would like to have information on retail space at the mall. Who do I contact and how much is the price per meter squared.

  • […] about the northern parts of Johannesburg. This is visible from developments like African the R3.5bn Africa Mall inside the emerging Waterfall City. Sandton City has undergone major expansions recently. Further […]

  • […] has caused quite a stir in South Africa by undertaking a multibillion rands development called Waterfall City, in the northern parts of Johannesburg. The city within a city development, Waterfall, is tagged as […]

  • I have a Cleaning Services and Construction and will like to know who to talk to regarding contracts in the mall regarding such services.

  • i have a security company that offer high commercial property (access control), alarm installation and CCTV / camera.

    contact me on 012 7717 902

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  • […] The Mia Family has held onto this land for about 80 years, surviving the dispossession of the white supremacists regime. This is a 2200ha piece of land that borders Midrand, Sunnyinghill, Woodmead and Buccleuch and has been scheduled as a R25bn development. The Mall of Africa, a R3bn development is part of this massive investment occurrence. […]

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