Germany/Africa ties on show at bauma Africa

 Elaine Crewe, CEO of MMI South Africa, states that the first bauma event in Africa represents an important aspect of the growing partnership between South Africa and Germany, particularly in the Mining and Construction sectors.

bauma Africa, International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles, will take place for the first time in Africa from 18 to 21 September, at Gallagher Convention Centre in Johannesburg.

“As the first bauma started in Germany, it is, essentially, a German event. Now that we are bringing the show to Africa, it is important for the two countries to maintain a strong relationship,” says Crewe.

She adds that the event has been successful in Germany, India (a joint venture with AEM) and China and that the company hopes to continue this success in Africa.

“The event will serve as a platform to introduce major German players to the South African and African markets. This will result in increased foreign investment in both mining and construction, benefitting the economy of South Africa and Africa as well,” she says.

Crewe notes that the South Africa-Germany partnership also adds a sense of credibility to the event.

“Germany will occupy one of the nine country pavilions at bauma Africa, which is set to be the largest German pavilion at any African event,” she states.

Currently, 112 German companies have registered for the event, including major companies such as Bauer, Benninghoven, ELBA-WERK, Herrenknecht, PERI Wacker Neuson and Wirtgen.

Eugen Egetenmeir, MD of international trade fair services company Messe München International says Africa is a promising and interesting market: “This is evident by the participation of 77 exhibitors at the German pavilion at bauma Africa. Never before has a trade fair in Africa experienced such a high participation in a German national pavilion. Additionally, according to a survey of the German Association of Chambers of Commerce and Industry, one out of five companies, who are operating abroad, stated to make deals in the African market.”

Further, Joachim Schmid, MD of the German Engineering Federation, for construction equipment, building material machines and mining equipment says South Africa provides great business opportunities for the federations member companies, as well as other German companies: “This is why the federation has supported bauma Africa and the German national pavilion from the beginning. South Africa holds the majority of the world’s platinum reserves as well as a considerable amount of other minerals,” he says, adding that South Africa’s role as the gateway into Africa is another reason why the market is so attractive to German companies.

Crewe further states, “South Africa is seen as a politically and economically stable African country, while Germany is one of the most stable countries in Europe. This will assist in the flow of trade between the two countries, which we hope will increase after bauma Africa.

“South Africa can offer Germany a wealth of resources, while Germany offers the possibility of foreign investment and growth for our mining and construction sectors,” Crewe concludes.

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